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Looking back at the history of the 2008 Beijing Olympic Games, the Chinese delegation was also wearing Adidas brand award clothes; Since the 2012 London Olympic Games, Anta has become the exclusive sponsor of China's Summer Olympic medal wear, opening a new chapter in the trend of domestic brands. Today, in the Paris Olympic Games, including Anta, a number of domestic brands continue to work together with Li Ning, Peak and other well-known brands, for the Chinese and other countries' teams to create professional and full of cultural characteristics of clothing and competition equipment, in the Paris arena, to show the world the power and charm of Chinese brands.

In this year's Paris Olympic Games, Jiumu Wang added a beautiful landscape for the Chinese sports delegation with his well-designed "chasing Dreams" dress. Dress into the rich Chinese traditional cultural elements, men's and women's dress coats are made of bricks extracted from the Great Wall of the H pattern, the line horizontal and vertical to convey the meaning of rigorous.

Anta Group is a comprehensive effort, not only launched a creative and moral "champion spirit dragon" medal suit, but also for gymnastics, weightlifting and other 10 national teams to provide a full range of competition equipment and logistics support, covering a number of competition events, showing its deep industry heritage and innovation ability.

As a brand of Anta Group, FILA also made an outstanding performance, not only sponsoring the Chinese national archery team and the national skateboarding team, but also sponsoring the entrance uniform and medal uniform of the Hong Kong Olympic Delegation, and sponsoring the competition uniform of the Hong Kong Table tennis team and the competition uniform of the Chinese water foil kiteboarder Huang Qibin. FILA FUSION has customized exclusive competition equipment for the skateboarders, integrating traditional culture, national elements, street trends and skateboarding culture on the basis of maintaining the wear resistance, anti-slip and other functions.

Li Ning has worked with the Chinese table tennis team, the Chinese diving team and the Chinese shooting team for many years, and his iconic "dragon suit" has become an integral part of the Chinese table tennis team. At the same time, Li Ning also customized sportswear for the Saudi Olympic team, showing its international vision.

Break dancing is one of the four new official events of the 2024 Paris Olympic Games and has attracted much attention. As a long-term partner of the Chinese National break Dance team, XTEP has become its official shoe and clothing sponsor. In addition to the breakdancing program, XTEP also sponsors sneakers for other Chinese athletes. For example, XTEP sponsored Gong Lijiao's shoes for the women's shot put event at the Olympic Games and Yang Jiayu's running shoes for the women's 20km race walk.

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