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"Based on the new era, the construction of a modern industrial system in China's textile industry has pointed out a new development direction for the upgrading and development of the professional market." At the 12th Executive Director Meeting of the fourth Circulation Branch of the China Textile Industry Federation and the 2023 National textile and apparel professional market intelligent development Roundtable held in Guangzhou recently, Xu Jianhua, vice president of the circulation branch of the China Textile Industry Federation, said that in the face of the new situation and new changes, it is suggested that the professional market should change its thinking concept and strengthen supply chain management. Accurately serve consumers; Second, the single category, the small category to achieve the ultimate, and focus on differentiation to form the ultimate; Third, we should further enhance the industrial chain, especially the rapid response ability of the circulation chain, through digital intelligence; Fourth, it is necessary to accurately serve the vast rural market, ordinary urban consumers and the consumer market as the primary task of the professional market.
China Textile Industry Federation Secretary-General, circulation branch president Daylight Min pointed out that accelerating the digital transformation of the industry mainly focuses on the digitalization of production and manufacturing and market circulation. As an important part of the circulation of the textile and garment industry, the professional market is particularly urgent to accelerate the digital transformation. In this regard, the professional market to achieve information, digital, intelligent transformation, one is to speed up the market itself operation and management of digital improvement; The second is to improve the digital level of commodity circulation, while strengthening standardization; Third, it is necessary to speed up the industrial digital transformation of commercial enterprises, achieve commercial linkage, and enhance the resilience of industrial chain and supply chain development through digitalization. He stressed that in the future, the China Textile Federation Circulation Branch will strengthen service innovation and industry guidance, work together with the professional markets for practical cooperation and win-win cooperation, especially in the transformation of digital intelligence, pay close attention to action, unified action, joint action, and contribute their due strength to accelerate the construction of the textile modern industrial system.
"Under the current situation, consumption is not weak, the key is how to guide how to seize." Li Guohua, a business consultant and senior economist at Xi 'an Urban Development Group, said "new consumption" refers to new consumption behaviors driven by digital technology, business models that integrate online and offline, as well as social networks and new media. Under the condition of internal circulation, consumption has become the main driving force of China's economic development. Among them, Generation Z, represented by youth and personalized fashion, has strong consumption power and dares to earn and spend.
In view of new consumer trends and phenomena, Li Guohua suggested that the shaping of digital intelligence business ecology, one is to create a product matrix and lifestyle experience platform, the second is to lay out the fashion cultural ecological circle, the third is to accelerate the digital technology to help upgrade the new business model, and the fourth is to create online and offline omni-channel management. Only in this way can we achieve "new people, new goods, new scenes", and truly cater to new consumption patterns and seize business opportunities.
Huang Qiuquan, secretary of the Party branch and deputy general manager of Guangzhou White Horse Commercial Management Co., LTD., said that professional markets, brands and purchasers can not only timely and accurately grasp procurement, transactions and other data through digital intelligence, but also improve efficiency, reduce costs, and achieve digital intelligence collaboration. The development of digital intelligence in the professional market is promising, but digitalization is not equal to doing e-commerce, digitalization is a gradual process, in which data is an asset.
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