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At the beginning of this year, Zhejiang Province issued the "Implementation Opinions on Promoting the High-quality Development of Zhejiang Textile Industry", proposing to promote the high-quality development of Zhejiang textile industry by building a modern industrial system, continuously deepening digital intelligence empowerment, strengthening brand cultivation and promotion, and systematically promoting green transformation. The goal is to build Zhejiang into an advanced manufacturing place for the textile industry to export the results of digital transformation by 2025.

From the "clothing is the world" to the "maritime Silk Road" an important departure point, textile and apparel has always been an important pillar industry in Zhejiang. Spread out the industrial map of Zhejiang, you can see Haining fur, Pinghu down, Puyuan cashmere, Jinhua women's clothing and other well-known textile and garment industrial belt, these are an indispensable part of Zhejiang textile and garment industry.

With the vigorous development of online e-commerce ecology, many traditional industrial belt businesses are also trying to take the pace of transformation online, looking for business growth. However, due to the lack of e-commerce operation experience, many industrial belt businesses even if they have high-quality textile and clothing goods with beautiful prices, they have been slow to touch the tips of online business, and they can not make these treasures known to more people.

Businesses that encounter obstacles in their transformation seek ways to operate, and businesses whose online sales are on the right track seek upgrades. In order to meet the diverse needs of different industrial belt businesses, the China National Garment Association and the women's clothing industry issued the "Weaving China · Industrial Belt women's clothing Power Plan", which will help the common development of women's clothing key industrial belt businesses in China through a series of support strategies and five treasure concepts.

Enlarge the advantage of "textile province", Zhejiang Province industrial belt business force online

As a famous textile province in China, Zhejiang has the advantage of diversified industries. First of all, Zhejiang textile industry has a mature industrial cluster, data show that China has 266 garment industrial parks, of which the number of Zhejiang garment industrial parks reached 32, ranking first in the country. Second, Zhejiang Province in June this year released the "Zhejiang Consumer goods industry" Zhejiang intelligent manufacturing for the world "action plan, to help the textile industry and other consumer goods industry digital intelligent transformation, the program is led by the government, build a platform to bring together high-quality service providers, to provide one-stop, full link, cost-effective professional services for the transformation of traditional industries, to promote the overall transformation of small and medium-sized enterprises. At present, the program has been implemented in Haining and other clothing industrial belts to help local enterprises achieve digital upgrading. At the same time, Zhejiang Province actively participates in the "three products" nationwide series of activities, supports the holding of the World Cloth Conference, Ningbo Fashion Festival, Hangzhou International Fashion Week and other fashion activities, actively enhances the influence of textile and apparel in the province, and drives apparel enterprises to expand their voice.

Power e-commerce is an important step for Zhejiang Province to amplify the advantages of the textile and apparel industry. Hangzhou, as the capital of Zhejiang Province and the center of "Hangzhou style women's wear", has always been called the "capital of e-commerce". In June last year, the General Office of the Hangzhou People's Government took the lead in issuing the "Several Opinions on Promoting the High-quality Development of New E-commerce in Hangzhou", proposing to increase the attraction of new e-commerce, accelerate the construction of new e-commerce parks (bases), and give cash incentives to high-quality e-commerce platforms.

Although it has the dual boost of policies and e-commerce platforms, for most industrial belt businesses, the optimization of e-commerce operations still faces many difficulties. On the one hand, industrial belt merchants have been in the upstream of the industrial chain for a long time, most of the time as suppliers, their own visibility is not high, and they often face difficulties in obtaining customers when transforming online. On the other hand, industrial belt businesses are usually difficult to quickly adapt to the rules and gameplay of the e-commerce platform, due to the lack of traditional operation ideas, publicity methods, new product development and other shortcomings of the e-commerce business, the business operation of the e-commerce platform is easy to fall into stagnation.

Therefore, whether it is for industrial belt businesses that have achieved business increment and seek branding development, or businesses in the early stage of digital transformation, relying on the help of e-commerce platforms is the only way. Therefore, the weaving China Industrial belt women's clothing support plan launched by the integrated business of Tiktok e-commerce can be described as timely.

One city, one policy, weaving China custom program to help polish Zhejiang and other origin characteristics of business cards

The weaving China Industrial Belt women's Clothing support plan issued by the China National Garment Association and the women's clothing industry of the e-commerce integrated business is designed to solve the pain points in the transformation of industrial belt businesses, through a series of core strategies, and the concept of five treasures, to achieve both "inside" and "face", which not only helps businesses improve their operational capabilities, but also enriche the channels for businesses to obtain customers.

More importantly, weaving China · Industrial belt women's support plan is based on the differentiated needs of clothing industrial belts and businesses across the country, and implements the "one city, one policy" strategy. For example, in Zhejiang Province, the women's clothing industry of Douyin e-commerce integrated business will explore the characteristics of different places based on the different stages and modes of the garment industry belt economy in Haining, Pinghu, Jinhua, Puyuan and other places, as well as in-depth insight into the development status of local industrial belt merchants, so as to customize refined operation plans. Targeted activities such as industrial belt traceability activities, business matchmaking meetings, and industrial belt offline seminars are carried out to allow businesses to find the development direction and path that truly suits them.

In this regard, the relevant person in charge of the women's clothing industry of Tiktok e-commerce integrated business said: "Our operational support for each place is a city and a policy, if a place already has a solid e-commerce foundation, we will promote it; If there is a quality product, but there is a lack of e-commerce infrastructure, we will build it. And actually leave a business plan corresponding to the industrial belt business, so that the industrial belt and business to obtain long-term development."

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