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Warm in winter and cool in summer, anti-bacterial and anti-mite quilt core, help sleep, protect the cervical spine pillow, the Imperial Palace co-named sheet cover... Looking back at the market performance of domestic home textile brands in recent years, many enterprises have made breakthroughs in the aspects of national tide, great health and sustainability. More and more products with a sense of design and technology have appeared in the eyes of consumers, and achieved considerable market response.

There are many domestic and foreign brands in the home textile industry, and the product upgrading speed is fast. Domestic home textiles can perform well in the fierce market competition. Some enterprises continue to grow in scale and increase their market share. Behind this, where does the competitiveness of domestic home textiles come from?

This competitiveness comes from the complete industrial chain system. Home textiles are complex, involving bed sheets, quilt covers, carpets, cushions, curtains and other dozens of household items. In some categories, the production process is particularly complicated. A single carpet may go through dozens of processes from raw material to the final product. Our country has the world's largest scale and the most complete textile industry chain. This means that for domestic home textile enterprises, from upstream raw material supply to textile machinery, and then to the specific design and production, can meet the order demand to the greatest extent. Especially some of the high-end home textile products, we may use several kinds of fabrics, auxiliary materials, printed embroidery, and the industrial chain advantage of our country will be more prominent.

This competitiveness comes from the constant pursuit of innovation. Nowadays, consumer demand is more and more diversified, and the competition of home textile products has changed from price to quality and technology. With the help of the complete industry chain, our home textile industry is making all-round innovation. In terms of raw materials, home textile enterprises have signed agreements with scientific research institutions to jointly research and develop cotton seeds, starting from raw materials to improve the quality of home textile products. In production, in the production workshop of many home textile enterprises, the scene of "thousand yarn, ten thousand cloth" has become a history, replaced by a fully automated production line, and the production efficiency has been significantly improved. In the design and development, some home textile enterprises have set up a special research and development center, and signed well-known designers, non-genetic successors, and famous IP joint cooperation, to create practical and beautiful home textile products. It can be said that every industrial port of domestic home textiles is adhering to innovation and transcendence, and injecting strong momentum for industrial development.

This competitiveness comes from the continuous expansion of sales channels. Nowadays, "go out to grab orders" has become the urgent demand of many domestic foreign trade enterprises. Home textile enterprises have also gone abroad to show cutting-edge products to buyers all over the world and gain more orders. Not long ago, the largest home textile exhibition in the world - Frankfurt Home & Interior Textile Fair was held in Germany, attracting more than 2,400 exhibitors from all over the world. Among them, there are more than 400 Chinese exhibitors, which is the largest group from a single country at the fair. Not only face-to-face communication, but also online channels have become an important growth point for home textile enterprises. More and more home textile enterprises have become professional e-commerce teams, and local governments will also conduct professional cross-border e-commerce training for local enterprises. Home textile enterprises in Keqiao District of Shaoxing once occupied the top three curtains sales on Amazon.

High quality development has become an important theme of domestic home textile industry. We expect domestic home textiles to continue to adhere to innovation and lead, accelerate transformation and upgrading, further meet people's diverse needs at home, weaving will have a better future.

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Taixing Hongyang New Materials Technology Co., Ltd. has consistently adhered to the "excellent quality, customer first, quality service, adhere to the contract," the purpose, with high-quality products, good reputation, selling the country. Wholeheartedly with the domestic business win-win cooperation and common development!