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[How to transform and upgrade the textile industry in 2023?]
Release date:[2023/3/16] Read a total of [303] time

The report says priority should be given to restoring and expanding consumption. Textile industry representative committee member said that the industry enterprises should be good at according to the changes in supply and demand, based on increasing varieties, improve quality, create brands, to meet the new consumer demand.

How to improve the willingness to consume? In the eyes of Xia Hua, deputy to the National People's Congress, vice president of the China Chamber of Commerce and chairman of the Yiwen Group, the epidemic has made consumers' consumption habits have changed a lot, the most important is the change of consumption scene, online shopping is more frequent, offline shopping more pursuit of experience. This requires enterprises to create richer experiences and scenes for consumers, so that consumers have a full sense of participation and obtain a new consumption experience.

At present, the awareness of carrying forward the fine traditional Chinese culture and strengthening the protection and inheritance of cultural heritage has gained popular support. Many representative members of the textile industry said that next, we should focus on promoting and cultivating the Guofeng consumer market, leading the Guofeng culture to accelerate the breaking of the circle. How to turn national culture into real consumption demand? Zhang Jiangping, a deputy to the National People's Congress and chairman of Taiping Bird Group Co., LTD., said the first step is to improve quality and expand capacity to promote the standardization of national wind and tide construction. Secondly, we should cultivate the brand and build the high-quality Guofeng Guchao brand matrix. Moreover, we should guide the market and advocate the consumption atmosphere of the country.

The new consumer demand is not just in fashion. In professional uniforms and other broad market space, the textile industry is also promising. Song Xiquan, a deputy to the National People's Congress, Party Secretary and chairman of Taihe New Material Group Co., LTD., has long been concerned about the field of personal protection. He said that personal protective equipment is an important guarantee to reduce occupational injuries and reduce the casualty rate, and is the "last line of defense" to protect the life safety of industrial workers. We should make great efforts to popularize the awareness of personal protection, enhance the initiative and foresight of work safety, further improve the level of personal protective equipment, and continue to escort people to a better life.

We will fight hard in key technologies

According to the report, focusing on key industrial chains in the manufacturing industry, high-quality resources will be pooled to advance key core technologies. "We need to win the battle of key technologies in the field of new energy and new materials with the spirit of 'daring, big and truly innovative'." Miao Hangen, National People's Congress deputy, Party Secretary and Chairman of Shenghong Holding Group, said that the next step is to lead Shenghong to focus on the main channel of modern industrial system, and speed up the construction of photovoltaic EVA, acrylonitrile and degradable materials three million tons and new energy storage projects.

Textile representatives also said that in the practice of promoting key core technologies, due to the problems involving key equipment, important auxiliary materials, key generic technologies and multiple cooperation subjects, the relevant research directions and cooperation paths are still in the exploration stage. In response to this problem, a number of textile industry representatives suggested that the use of national special funds, increase financial support, accelerate the promotion of key technology breakthroughs.

How to concentrate superior resources to form synergy? Xu Weilin, a member of the National People's Congress, academician of the Chinese Academy of Engineering, Vice secretary of the Party Committee and president of Wuhan Textile University, believes that it is necessary to continue to implement the key special project of "technology upgrading and industrialization of key basic materials", increase the support for textile biomedical and green low-carbon key generic technology, so that qualified industry associations can play a full role in the establishment and implementation of science and technology projects. Colleges and universities should strengthen joint efforts to form joint forces in scientific and technological innovation.

Step on the digital transformation track

The digital transformation of traditional industries is an important way to deepen supply-side structural reform. The report makes it clear that we will accelerate the digital transformation of traditional industries and small and medium-sized enterprises, and strive to make them more high-end, intelligent and green.

In this regard, Zhang Jiangping said that digitalization should be the most solid foundation for enterprises to move into the future. In recent years, Peace Bird insists on promoting digital transformation, and has carried out deep cooperation with IBM, SAP and Huawei in integrated design and development, integrated supply chain, brand strategy and other aspects to promote the iterative upgrading of brand and industry. "No matter what industry they are in, I encourage enterprises to stand on the digital and intelligent track, find the driving force of innovation, and find the direction of industrial transformation and upgrading, improve competitiveness. Only by embracing the new track, can they activate the new gene of high-quality development."

How to make digital transformation "affordable and sustainable" for smes? Wan Bin, a deputy to the National People's Congress and general manager of Linqing Sanhe Textile Group Co., LTD., suggested that 20 advantageous industrial clusters with different characteristics be selected as pilots in the textile industry, and public service capacity building for digital transformation be carried out to accelerate the transformation and upgrading of the industry. Wang Zhen expressed support for China National Textile Industry Council to lead the construction of textile industry industrial Internet platform and big data center, relying on key regions or industrial clusters to build regional digital transformation innovation center, to provide one-stop services for regional small and medium-sized enterprises to implement intelligent manufacturing and digital transformation, to provide more convenient, more cost-effective digital solutions.


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