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Many people believe that sun-protective clothing is a highly seasonal product and can only have a strong market demand in summer. In fact, this is also a misunderstanding.

In high-altitude mountaineering, skiing, seaside vacation, ocean operations and other scenes, the intensity of ultraviolet rays doubled, if not pay attention to protection, the human body is very harmful. Under the snow conditions on the plateau, 90% of the ultraviolet rays can be reflected back, causing double radiation to the human body. Water reflects ultraviolet rays strongly, and people also need protection from sun protection products.

Sunscreen products have extended from seasonal consumption to year-round consumption, and application scenarios have also changed from simple sunscreen to necessary equipment in special scenarios. The expansion of the scene enables the rapid expansion of the market of sunscreen products, and also enables the manufacturers of sun-protection products, especially sun-protective clothing, to pursue the comfort, functionality, fashion and beauty of products.

An analysis report points out that the electronic brand of sun-protective clothing, Jiaozi, has the most prominent growth in the outdoor clothing market last summer and this spring, with a year-on-year growth of 1467%. Banana under the brand achieved a year-on-year growth of 423% of the outstanding performance. Ohsunny, a functional sun-protective clothing brand, achieved 151% growth.

The high-growth segment analysis of spring and summer clothing market on Taobao Tmall shows that the demand for sportswear is more casual and sophisticated, and the categories with thermal effect and sunscreen function show positive growth. Among them, sunscreen clothing sales from last summer to this spring reached about 2 billion yuan, up about 40 percent year-on-year.

In the main categories of sun protection textiles, in addition to sun protection clothing, sun protection tent also began to become the dark horse of outdoor sun protection products. The COVID-19 epidemic harassment has made people more eager to get close to nature. Driven by the outdoor sports fever, sunscreen tents have also become a new growth point in the market. The application scenario of these sunshade products has also been extended to the whole season. The tent market research and analysis report recently released by China textile information center shows that in 2021, the tent sales volume of the TOP20 outdoor sports stores in China reached 943,700, with a sales revenue of 245 million yuan, with a year-on-year increase of 12% in the number of sales and 30% in the amount of sales.

According to Liu Changjiang, director of supply chain collaboration Department of China Textile Information Center, the distribution of outdoor tents in the four quarters of the year has tended to be even, and the application scenario of sunscreen tents has been extended from summer to the whole season. At the same time, with the development of camping economy, family consumption has gradually become the main force.

"The market is getting stronger and the market capacity has grown." When it comes to the market change of outdoor tent, Jiang Hong told reporters that in the process of sunscreen cloth processing and outdoor tent fabric production and research, in addition to how to better give fabric sunscreen, shading, UV protection and other functions, but also consider the future direction of development in this field.

"In the future, the yarn field is an important direction of sunscreen product research and development, which is worth exploring. For example, the application of new materials such as graphene fibers with UV protection needs to be expanded in the field of sun protection, and the space for upstream and downstream collaboration in the textile industry is also growing. Another example is whether the research on sun protection and functional smart wear can be combined, and the ultraviolet energy absorbed by sun-protective clothing can be collected and stored, so as to achieve sun protection in summer and warmth in winter." As the tutor of the enterprise postdoctoral innovation base, Jiang Hong is leading her team to explore.

"Hongyang" brand polypropylene high strength yarn products have small color difference, good color fastness, high strength, and are widely used in decorative belts, safety belts, marking lines, etc.The company's main product:  polypropylene high strength yarn , polypropylene filament, polypropylene air change yarn，polyester air change yarn, ribbon.

Taixing Hongyang New Materials Technology Co., Ltd. has consistently adhered to the "excellent quality, customer first, quality service, adhere to the contract," the purpose, with high-quality products, good reputation, selling the country. Wholeheartedly with the domestic business win-win cooperation and common development!